{"id":62963,"date":"2026-05-26T06:00:00","date_gmt":"2026-05-26T06:00:00","guid":{"rendered":"https:\/\/mattfaces.nl\/?post_type=seoai_post&#038;p=62963"},"modified":"2026-04-21T07:34:05","modified_gmt":"2026-04-21T07:34:05","slug":"do-models-influence-conversion-in-e-commerce","status":"publish","type":"seoai_post","link":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/","title":{"rendered":"Do models influence conversion in e-commerce?"},"content":{"rendered":"<p>The choice of the right model can make the difference between a visitor who clicks away and a customer who actually makes a purchase. In the competitive world of e-commerce, visual presentation plays a crucial role in convincing potential buyers. Professional models can not only attract attention, but also build trust and increase purchase intent.<\/p>\n<p>For webshop owners and marketing teams, it is essential to understand how models influence e-commerce conversion. From selecting the right type of model to measuring results: every decision impacts the ultimate online sales performance.<\/p>\n<h2>What is the impact of models on e-commerce conversion?<\/h2>\n<p>Models can increase e-commerce conversion by 30-40% by showing products in context and creating an emotional connection with customers. Professional models help visitors imagine how products look in real life and make abstract product features tangible.<\/p>\n<p>The psychological impact of models in webshops goes beyond just product presentation. Customers can identify with models that represent their target audience, leading to more engagement and trust. Commercial models bring life to static product photos and help bridge the gap between online and offline shopping experiences.<\/p>\n<p>Additionally, professional model photos reduce the number of returns, as customers get a more realistic picture of fit, scale, and styling possibilities. This results not only in higher conversion, but also in improved customer satisfaction and lower operational costs.<\/p>\n<h2>What types of models work best for online sales?<\/h2>\n<p>Diverse, authentic models that reflect your target audience perform best for online sales. Commercial models with a natural appearance and different body types, ages, and ethnicities create the strongest connection with a broad audience.<\/p>\n<p>For optimal webshop results, these are the most effective model types:<\/p>\n<ul>\n<li><strong>Lifestyle models:<\/strong> Show products in natural, everyday situations<\/li>\n<li><strong>Diverse models:<\/strong> Different body types that radiate inclusivity<\/li>\n<li><strong>Authentic faces:<\/strong> Models with a natural appearance instead of overly polished looks<\/li>\n<li><strong>Target-specific models:<\/strong> Age and style matching your customer segment<\/li>\n<\/ul>\n<p>The most important thing is that models radiate credibility. Customers must be able to imagine that they would wear or use the product just like the model in the photo. This often means that &#8216;perfect&#8217; high fashion models are less effective than models with a more accessible, commercial appearance.<\/p>\n<h2>How do you choose the right model for your webshop?<\/h2>\n<p>Choose models that represent your ideal customer in terms of age, style, and body type, and test different options through A\/B testing to identify the best conversion. The right model casting starts with a clear picture of your target audience and brand identity.<\/p>\n<p>Follow these steps for optimal model selection:<\/p>\n<ol>\n<li><strong>Analyze your target audience:<\/strong> Study demographic data and customer profiles<\/li>\n<li><strong>Define your brand personality:<\/strong> Determine whether you want to radiate luxury, accessible, sporty, or casual<\/li>\n<li><strong>Create diversity:<\/strong> Ensure representation of different customer segments<\/li>\n<li><strong>Test systematically:<\/strong> Compare conversion between different model types<\/li>\n<li><strong>Monitor feedback:<\/strong> Pay attention to customer reactions and engagement metrics<\/li>\n<\/ol>\n<p>Don&#8217;t forget that seasons and trends also influence model selection. What works for summer clothing may be different than for winter collections. Flexibility in your model casting strategy ensures consistent performance throughout the entire year.<\/p>\n<h2>What does professional model photography for e-commerce cost?<\/h2>\n<p>Professional model photography for e-commerce costs between \u20ac500 and \u20ac2500 per day, depending on model experience, photographer quality, and the number of products. This investment usually pays for itself within a few months through higher conversion and fewer returns.<\/p>\n<p>The cost breakdown typically looks as follows:<\/p>\n<ul>\n<li><strong>Model fees:<\/strong> \u20ac200-800 per day for commercial models<\/li>\n<li><strong>Photographer:<\/strong> \u20ac300-1200 per day including editing<\/li>\n<li><strong>Studio rental:<\/strong> \u20ac100-400 per day<\/li>\n<li><strong>Styling and makeup:<\/strong> \u20ac150-500 per day<\/li>\n<\/ul>\n<p>For smaller webshops, there are also cost-effective alternatives, such as half-day shoots or package deals for multiple products. It&#8217;s important to invest in quality, as poor photos can cause more damage than not using models at all. Professional product photography with experienced models usually delivers an ROI of 200-400%.<\/p>\n<h2>How do you measure the success of models in your online campaigns?<\/h2>\n<p>Measure the success of models by comparing conversion rates, engagement metrics, and sales figures between pages with and without models through A\/B testing. Focus on concrete KPIs such as click-through rates, time on page, and final purchases.<\/p>\n<p>Important metrics for webshop optimization are:<\/p>\n<ul>\n<li><strong>Conversion rate:<\/strong> Direct impact on sales<\/li>\n<li><strong>Bounce rate:<\/strong> How long visitors stay on product pages<\/li>\n<li><strong>Add-to-cart rate:<\/strong> How many visitors add products<\/li>\n<li><strong>Return rate:<\/strong> Do products meet expectations<\/li>\n<li><strong>Social engagement:<\/strong> Shares and likes on social media<\/li>\n<\/ul>\n<p>Use tools like Google Analytics, heatmaps, and user testing to gain deeper insight into how models influence shopping behavior. Compare performance over longer periods to exclude seasonal effects and focus on trends instead of daily fluctuations.<\/p>\n<h2>How Matt Faces helps with e-commerce model casting<\/h2>\n<p>We understand that the right model choice is crucial for e-commerce success. As an experienced casting agency, we offer access to a carefully curated group of <a href=\"http:\/\/mattfaces.nl\/nl\/faces-women\/\">commercial models<\/a> who are specifically suitable for webshop photography and online campaigns.<\/p>\n<p>Our service for e-commerce clients includes:<\/p>\n<ul>\n<li><strong>Target audience analysis:<\/strong> We help define the ideal model profile for your brand<\/li>\n<li><strong>Diverse selection:<\/strong> Access to <a href=\"http:\/\/mattfaces.nl\/nl\/faces-men\/\">models<\/a> of different ages, backgrounds, and styles<\/li>\n<li><strong>Experienced professionals:<\/strong> Models with specific experience in product photography and commercial shoots<\/li>\n<li><strong>Flexible scheduling:<\/strong> Quick availability for urgent projects and seasonal campaigns<\/li>\n<\/ul>\n<p>Whether you&#8217;re a starting webshop planning your first professional shoots, or an established e-commerce player looking to optimize conversion, we&#8217;re happy to think along about the best casting strategy. <a href=\"https:\/\/mattfaces.nl\/en\/contact-us\/\">Contact us<\/a> to discuss how the right models can strengthen your online sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how models increase e-commerce conversion by 30-40%. Practical tips for model selection and cost-effective photography.<\/p>\n","protected":false},"author":5,"featured_media":49911,"template":"","categories":[1],"tags":[],"class_list":["post-62963","seoai_post","type-seoai_post","status-publish","has-post-thumbnail","hentry","category-ongecategoriseerd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do models influence conversion in e-commerce? - MattFaces<\/title>\n<meta name=\"description\" content=\"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do models influence conversion in e-commerce? - MattFaces\" \/>\n<meta property=\"og:description\" content=\"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"MattFaces\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/\"},\"author\":{\"name\":\"Matthijs Brooijmans\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#\\\/schema\\\/person\\\/441f0237334ec60898349755172d2671\"},\"headline\":\"Do models influence conversion in e-commerce?\",\"datePublished\":\"2026-05-26T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/\"},\"wordCount\":911,\"publisher\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg\",\"articleSection\":[\"Ongecategoriseerd\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/\",\"url\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/\",\"name\":\"Do models influence conversion in e-commerce? - MattFaces\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg\",\"datePublished\":\"2026-05-26T06:00:00+00:00\",\"description\":\"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg\",\"contentUrl\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg\",\"width\":1250,\"height\":938},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/do-models-influence-conversion-in-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO AI Posts\",\"item\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/blogs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Do models influence conversion in e-commerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/\",\"name\":\"MattFaces\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#organization\",\"name\":\"MattFaces\",\"url\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Mattfaces-favicon.png\",\"contentUrl\":\"https:\\\/\\\/mattfaces.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Mattfaces-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MattFaces\"},\"image\":{\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/matt_faces\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mattfaces.nl\\\/en\\\/#\\\/schema\\\/person\\\/441f0237334ec60898349755172d2671\",\"name\":\"Matthijs Brooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g\",\"caption\":\"Matthijs Brooijmans\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do models influence conversion in e-commerce? - MattFaces","description":"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Do models influence conversion in e-commerce? - MattFaces","og_description":"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.","og_url":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/","og_site_name":"MattFaces","og_image":[{"width":1250,"height":938,"url":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#article","isPartOf":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/"},"author":{"name":"Matthijs Brooijmans","@id":"https:\/\/mattfaces.nl\/en\/#\/schema\/person\/441f0237334ec60898349755172d2671"},"headline":"Do models influence conversion in e-commerce?","datePublished":"2026-05-26T06:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/"},"wordCount":911,"publisher":{"@id":"https:\/\/mattfaces.nl\/en\/#organization"},"image":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg","articleSection":["Ongecategoriseerd"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/","url":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/","name":"Do models influence conversion in e-commerce? - MattFaces","isPartOf":{"@id":"https:\/\/mattfaces.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg","datePublished":"2026-05-26T06:00:00+00:00","description":"Models increase e-commerce conversion by 30-40%. Learn how to choose the right model, manage costs, and measure success for your online store.","breadcrumb":{"@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#primaryimage","url":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg","contentUrl":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2024\/05\/large-1752569995-764652426d1f477bf658de61d7567a5e.jpg","width":1250,"height":938},{"@type":"BreadcrumbList","@id":"https:\/\/mattfaces.nl\/en\/blogs\/do-models-influence-conversion-in-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mattfaces.nl\/en\/"},{"@type":"ListItem","position":2,"name":"SEO AI Posts","item":"https:\/\/mattfaces.nl\/en\/blogs\/"},{"@type":"ListItem","position":3,"name":"Do models influence conversion in e-commerce?"}]},{"@type":"WebSite","@id":"https:\/\/mattfaces.nl\/en\/#website","url":"https:\/\/mattfaces.nl\/en\/","name":"MattFaces","description":"","publisher":{"@id":"https:\/\/mattfaces.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mattfaces.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mattfaces.nl\/en\/#organization","name":"MattFaces","url":"https:\/\/mattfaces.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mattfaces.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2025\/10\/cropped-Mattfaces-favicon.png","contentUrl":"https:\/\/mattfaces.nl\/wp-content\/uploads\/2025\/10\/cropped-Mattfaces-favicon.png","width":512,"height":512,"caption":"MattFaces"},"image":{"@id":"https:\/\/mattfaces.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/matt_faces\/"]},{"@type":"Person","@id":"https:\/\/mattfaces.nl\/en\/#\/schema\/person\/441f0237334ec60898349755172d2671","name":"Matthijs Brooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68c2f91e121fa223473e81b874e48dff5f259bc8499283583e726d70e76dcfbb?s=96&d=mm&r=g","caption":"Matthijs Brooijmans"}}]}},"_links":{"self":[{"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/seoai_post\/62963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/seoai_post"}],"about":[{"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/types\/seoai_post"}],"author":[{"embeddable":true,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/seoai_post\/62963\/revisions"}],"predecessor-version":[{"id":65670,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/seoai_post\/62963\/revisions\/65670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/media\/49911"}],"wp:attachment":[{"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/media?parent=62963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/categories?post=62963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattfaces.nl\/en\/wp-json\/wp\/v2\/tags?post=62963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}