Yes, you can put multiple models on option simultaneously for a campaign. This is actually common practice in the modelling industry, as clients often want to compare a selection before making a final decision. How many models you can put on option, how long an option is valid, and what your rights and obligations are, we explain step by step below.<\/p>\n
There is no fixed limit to the number of models you can put on option simultaneously for a campaign. In practice, clients often place three to ten models on option, depending on the scale of the production and the number of roles that need to be filled. It is wise to keep your selection limited to models you are seriously considering, so that you do not unnecessarily block availability.<\/p>\n
An option is not a non-committal reservation. When you put a model on option, you ask the agency to temporarily block that model’s availability for the specified dates. This has consequences for other clients who want to use the same model. Keep in mind that placing too large a selection on option is considered unprofessional and can complicate the working relationship with an agency.<\/p>\n
An option on a model is a temporary reservation of that model’s availability for specific dates. Through the agency, you establish that the model will be kept available for your production, without a definitive booking taking place yet. The option gives you the space to obtain internal approval, confirm budgets, or make a final choice between multiple candidates.<\/p>\n
An option always has a duration. This period varies per agency, but typically runs from a few days to a week or two. Within that period, you must decide whether to convert the option into a definitive booking or release it. If you do not release the option in time, the agency may contact you to ask for clarity, especially if there is another interested client.<\/p>\n
Important to know: an option is not a contract and does not create a payment obligation. Only upon a definitive booking are the terms and rate established.<\/p>\n
If two clients want to put the same model on option for the same period, the agency typically uses a system of first and second option. The first client who placed the option gets priority. The second client receives a second option, meaning they can book the model if the first option is released.<\/p>\n
When a third party shows interest or when the second option holder wants to confirm the model, the agency contacts the first option holder. They then have a short period, often 24 to 48 hours, to decide whether to convert the option into a booking or release it. This mechanism ensures that models are not blocked indefinitely and that all parties are treated fairly.<\/p>\n
As a client, it is smart to ask when placing an option whether other parties are already interested in the same model. This way you know how much time you have to make a decision.<\/p>\n
You need to convert an option into a definitive booking as soon as you are certain you want to use the model for the specified dates. Do this well before the option period expires, so the agency has sufficient time to handle the administration and confirm the model. Do not wait until the last moment, especially if the production date is approaching.<\/p>\n
In practice, there are three moments when you need to make a decision:<\/p>\n
If you do not convert an option and do not voluntarily release it, the option automatically expires after the agreed period. The model is then available again for other clients.<\/p>\n
Putting multiple models on option simultaneously gives you as a client the flexibility to make a well-considered choice without having to commit immediately. You can present the options internally, gather feedback from creative directors or clients, and then select the best match for your campaign.<\/p>\n
The main benefits are:<\/p>\n
Working with multiple models on option is therefore standard practice in larger productions and international campaigns, where decision-making requires more time.<\/p>\n
Putting models on option through an agency typically follows a straightforward process. You contact the agency, provide the desired dates and type of production, and ask which models are available. The agency then blocks the availability of the selected models for your specified period and confirms the option in writing.<\/p>\n
Step by step, it looks like this:<\/p>\n